Introducing TOCCA to our apothecary
Posted on February 15, 2016 by Bell Tower
From the beaches of St. Lucia to a small 400 square foot apartment in the garment district, a group of friends with a vision for beautiful yet affordable clothes launched TOCCA in 1994. Named for the Italian word for “touch” after its intricate embroideries and luxurious fabrics, TOCCA’s early collection, from candy-colored terry cloth tube dresses to sari-inspired embroidered mini dresses, were an immediate hit for their unique styling, unexpected details and surprisingly affordable pricing.
In 1997, TOCCA introduced three unique products intended for the St. Lucian beachgoer and the sophisticated traveler alike: a solid perfume, a dry oil skin smoother and a laundry delicate for fine washables in “Touch”, an intoxicating gardenia-based fragrance. These covetable indulgences were immediate cult favorites and laid the foundation for TOCCA Beauty.
TOCCA is a sophisticated and modern label, known for its beautifully wearable pieces that exude a feminine, sexy edge and beauty products that are Old World-inspired yet modern. TOCCA Beauty is renowned worldwide as a fragrance house of distinctive and exquisite scents. Its perfumers develop scents that are reminiscent of bygone times and familiar places yet infused with the unexpected, creating something altogether fresh and new. Leaving a touch of mystery in the air, TOCCA’s sophisticated products are meant to inspire and surprise. TOCCA’s beautiful fragrances can be experienced in a luxury candle collection, fine fragrances, and bath and body products.